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      <image:title>REI Assets - Persona</image:title>
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      <image:title>REI Assets - Persona</image:title>
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      <image:title>REI Assets</image:title>
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      <image:title>REI Assets - Sketches and Flows</image:title>
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      <image:title>REI Assets - Layouts</image:title>
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      <image:title>REI Assets - Sketches</image:title>
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      <image:title>REI Assets - Wireframe: Search Results</image:title>
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      <image:title>REI Assets - Wireframe: Location Details</image:title>
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      <image:title>REI Assets - Wireframe: Location Reviews</image:title>
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      <image:title>REI Assets - Wireframe: Compare</image:title>
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      <image:title>REI Assets - Wireframe: Packing List</image:title>
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      <image:title>REI Assets - Usability Test Plan Sample</image:title>
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      <image:title>REI Assets</image:title>
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      <image:title>Venmo Assets - User Survey Sample</image:title>
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      <image:title>Venmo Assets - User Survey Sample</image:title>
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      <image:title>Venmo Assets - User Word Cloud</image:title>
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      <image:title>Venmo Assets - Affinity Diagram</image:title>
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      <image:title>Venmo Assets - Persona</image:title>
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      <image:title>Venmo Assets - Comparative Quadrant</image:title>
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      <image:title>Venmo Assets - Competitors</image:title>
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      <image:title>Venmo Assets - Comparative Feature Analysis</image:title>
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      <image:title>Venmo Assets - Survey Results: Feature Demand Analysis</image:title>
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      <image:title>Venmo Assets - Concept Mapping</image:title>
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      <image:title>Venmo Assets - Survey Results: User-Informed Feature Short List</image:title>
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      <image:title>Venmo Assets - Heuristic Evaluation: A Competitor's User Flow</image:title>
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      <image:title>Venmo Assets - User Journey</image:title>
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      <image:title>Venmo Assets - User Flow</image:title>
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      <image:title>Venmo Assets - Site Map</image:title>
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      <image:title>Venmo Assets - Sketches</image:title>
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      <image:title>Venmo Assets - Venmo's Simple Style Guide</image:title>
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      <image:title>Venmo Assets - Exploration of Design Treatments</image:title>
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      <image:title>Venmo Assets - Teamwork</image:title>
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      <image:title>Venmo Assets - Usability Test Notes</image:title>
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      <image:caption>Team Venmo:  Carolyn, Aaron, Vardah, Joe</image:caption>
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      <image:title>Venmo</image:title>
      <image:caption>Site Map</image:caption>
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      <image:title>Venmo</image:title>
      <image:caption>New functionalities added to Venmo app</image:caption>
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      <image:caption>User Journey with Venmo's new donation feature</image:caption>
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      <image:title>Venmo</image:title>
      <image:caption>Style Guide: simple is good.</image:caption>
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      <image:caption>Design Charrette and Sketching</image:caption>
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      <image:title>Venmo</image:title>
      <image:caption>Comparative Analysis</image:caption>
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      <image:title>Venmo</image:title>
      <image:caption>Summary of User Research</image:caption>
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      <image:title>Venmo</image:title>
      <image:caption>Persona</image:caption>
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      <image:title>REI</image:title>
      <image:caption>Scenario and Primitive User Flow</image:caption>
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      <image:title>REI</image:title>
      <image:caption>Persona</image:caption>
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      <image:title>REI</image:title>
      <image:caption>High Fidelity Location Finder Page</image:caption>
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      <image:title>REI</image:title>
      <image:caption>Refinements on offer before navigation redesign</image:caption>
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      <image:title>REI</image:title>
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      <image:title>REI</image:title>
      <image:caption>User Flow with Balsamiq Wireframes</image:caption>
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      <image:title>REI</image:title>
      <image:caption>After the faceted navigation implementation</image:caption>
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      <image:title>REI</image:title>
      <image:caption>Layout Sketches</image:caption>
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      <image:title>REI</image:title>
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      <image:title>REI</image:title>
      <image:caption>Site Map</image:caption>
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    <lastmod>2021-01-19</lastmod>
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      <image:title>Resume</image:title>
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  <url>
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      <image:title>Kiwi</image:title>
      <image:caption>Final Prototype Screens</image:caption>
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      <image:caption>Team Moderator User Flow</image:caption>
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      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/556bed67e4b099a4afb112bd/1433136504363/</image:loc>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/556b8543e4b0fcae24594454/1433109836066/</image:loc>
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      <image:caption>Individual Contributor Persona</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/556b8c00e4b01a352bb11d1b/1433111565290/</image:loc>
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    <image:image>
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      <image:title>Kiwi</image:title>
      <image:caption>Rudimentary Kiwi Dial</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/556b8304e4b029101792e59a/1433109258785/</image:loc>
      <image:title>Kiwi</image:title>
      <image:caption>Summary of User Research</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/57762fb3b8a79b8adecbad2c/1467363291577/</image:loc>
      <image:title>Kiwi</image:title>
      <image:caption>Screenshots from Kiwi Dials version 3.4 on an iPhone 6</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/556b874de4b056fbbd333be3/1433110358985/P5_Style_Tile_3-page-001.jpg</image:loc>
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      <image:caption>Branding Guidelines</image:caption>
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    <image:image>
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      <image:caption>Team Moderator Persona</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/556a9324e4b03bee99ea0783/1433047848343/</image:loc>
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      <image:caption>Kiwi mobile app</image:caption>
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    <image:image>
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      <image:title>Kiwi</image:title>
      <image:caption>Early paper prototypes</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/556b85e7e4b0fcae245946e5/1433110013232/</image:loc>
      <image:title>Kiwi</image:title>
      <image:caption>Developer Specifications</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/556badf3e4b07e55e36b2ba7/1433120295090/affinity.jpg</image:loc>
      <image:title>Kiwi</image:title>
      <image:caption>Affinity diagramming and concept mapping after conducting user interviews.</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/556bf808e4b07c4340348d09/1433139210564/</image:loc>
      <image:title>Kiwi</image:title>
      <image:caption>Kiwi Tenets: this is a strategy I learned in my years at Amazon-- tenets are developed for almost every team, product, and idea.</image:caption>
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  <url>
    <loc>http://www.carolyntweedy.com/seattle-childrens</loc>
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    <lastmod>2018-02-01</lastmod>
    <image:image>
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      <image:title>Seattle Children's Hospital</image:title>
      <image:caption>Clinical considerations: acuity vs. change</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/556cfe79e4b0d74294b890dd/1433206398134/</image:loc>
      <image:title>Seattle Children's Hospital</image:title>
      <image:caption>Knowledge Crystallization Model</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/556d2895e4b0a24379fd3729/1433217175576/</image:loc>
      <image:title>Seattle Children's Hospital</image:title>
      <image:caption>Rudimentary visualization: status of clinical data for a physician's case load</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/556d1852e4b0d8dc09b1b409/1517298018202/</image:loc>
      <image:title>Seattle Children's Hospital</image:title>
      <image:caption>Our adaptation of Card, Mackinlay, and Schneiderman's Knowledge Crystallization Model</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/556d28dde4b0970bf67cf9d8/1433217247431/</image:loc>
      <image:title>Seattle Children's Hospital</image:title>
      <image:caption>Rough sketch: potential for visualizing patient trajectories</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/556cf81ce4b0425261a1af2b/1433204765964/</image:loc>
      <image:title>Seattle Children's Hospital</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/556d0d27e4b074f71956f6cc/1433210152210/</image:loc>
      <image:title>Seattle Children's Hospital</image:title>
      <image:caption>Participant Demographics</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/556d0e2ee4b051854adae460/1433210417325/</image:loc>
      <image:title>Seattle Children's Hospital</image:title>
      <image:caption>Participant Medical Specialties</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/556d28c7e4b031a6bf432a76/1433217225168/</image:loc>
      <image:title>Seattle Children's Hospital</image:title>
      <image:caption>Rough sketch: potential for visualizing prognoses</image:caption>
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      <image:title>Seattle Children's Hospital</image:title>
      <image:caption>Participant Demographics</image:caption>
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      <image:title>Seattle Children's Hospital</image:title>
      <image:caption>Standouts from the qualitative coding and analysis of focus group transcripts</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/556d28abe4b0a24379fd378e/1433217196475/</image:loc>
      <image:title>Seattle Children's Hospital</image:title>
      <image:caption>Rough sketch: potential for clustering algorithms</image:caption>
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    <image:image>
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      <image:title>Seattle Children's Hospital</image:title>
    </image:image>
    <image:image>
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      <image:title>Seattle Children's Hospital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/556d2851e4b051854adb6e08/1433217106514/</image:loc>
      <image:title>Seattle Children's Hospital</image:title>
      <image:caption>Rough sketch: potential for visualization of clinical data</image:caption>
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    <lastmod>2018-02-04</lastmod>
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      <image:title>Amazon</image:title>
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    <image:image>
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      <image:title>Amazon</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/55a214ade4b0a8ce01038084/1436685486487/</image:loc>
      <image:title>Amazon</image:title>
      <image:caption>Where Information Architecture fit into the Seller Support ecosystem</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/55a24232e4b02ee06b2a2c32/1436697140660/</image:loc>
      <image:title>Amazon</image:title>
      <image:caption>Tracking individuals' audit progress (identifying details redacted)</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/55a23b07e4b0359ca40fcb59/1436695340452/</image:loc>
      <image:title>Amazon</image:title>
      <image:caption>My patent award cube</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/55a22dfae4b0cc071f4dd3b0/1436691963490/</image:loc>
      <image:title>Amazon</image:title>
      <image:caption>Workflow-driven prototype (image details  intentionally obscured)</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/55a23aede4b0ce065f38457a/1436695432057/</image:loc>
      <image:title>Amazon</image:title>
      <image:caption>Me signing the patent disclosure documents</image:caption>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/55a22d9ee4b0ab3ab0446490/1436691872915/</image:loc>
      <image:title>Amazon</image:title>
      <image:caption>User Flow (image details intentionally obscured)</image:caption>
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  <url>
    <loc>http://www.carolyntweedy.com/effective</loc>
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    <lastmod>2021-02-02</lastmod>
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      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/5a644adfe2c483fd6443b281/1516523128819/effective-logo+with+ogilvy.png</image:loc>
      <image:title>Effective</image:title>
      <image:caption>Write here...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/57564ecd2b8ddeefcfa9102a/1465274074641/</image:loc>
      <image:title>Effective</image:title>
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  <url>
    <loc>http://www.carolyntweedy.com/qapital</loc>
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    <priority>0.75</priority>
    <lastmod>2021-01-19</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a7165130852295f5a2fb0b9/5a716c83652deacdc86d4d2a/1517382901147/grayinvestor-rocketship.png</image:loc>
      <image:title>Qapital</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a7165130852295f5a2fb0b9/5a716c83ec212dcf0f008389/1517382861266/grayinvestor-northzone.png</image:loc>
      <image:title>Qapital</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a7165130852295f5a2fb0b9/5a716c83e4966be6e6eb826b/1517382870671/grayinvestor-industrifonden.png</image:loc>
      <image:title>Qapital</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a7165130852295f5a2fb0b9/5a716c830852295f5a30a487/1517382918276/grayinvestor-inboxcapital.png</image:loc>
      <image:title>Qapital</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a7165130852295f5a2fb0b9/5a716c82e2c483d096255799/1517382888769/grayinvestor-entree.png</image:loc>
      <image:title>Qapital</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a7165130852295f5a2fb0b9/5a716c82c830258d3686a051/1517382836650/grayinvestor-anthemis.png</image:loc>
      <image:title>Qapital</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/5a72a02ae2c483babae436d0/1517461586770/app+store+ratings.png</image:loc>
      <image:title>Qapital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/5a72a06253450a892aaa14a9/1517461627265/play+store+ratings.png</image:loc>
      <image:title>Qapital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a72941653450a892aa79c98/5a7294170d9297e8ba96f0cc/1517458539003/spectrum+of+experience.png</image:loc>
      <image:title>Qapital - Spectrum of Experience</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a72941653450a892aa79c98/5a729417e2c483babae1c42a/1517458523269/Jess+persona.png</image:loc>
      <image:title>Qapital - Invest Persona</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a72941653450a892aa79c98/5a72941771c10b80193c750b/1517458530205/jess+invest.png</image:loc>
      <image:title>Qapital - Survey Results</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a72972d0d9297e8ba9799e6/5a72975f652deac3c3821a72/1517459326051/usability+feedback.png</image:loc>
      <image:title>Qapital - Usability Findings</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a72972d0d9297e8ba9799e6/5a72974e9140b7b7add4923c/1517459340000/pitch+length.png</image:loc>
      <image:title>Qapital - Study Findings</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a72972d0d9297e8ba9799e6/5a729739ec212d13b8bba27e/1517459333043/moderating.png</image:loc>
      <image:title>Qapital - Moderating a Usability Test</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a72972d0d9297e8ba9799e6/5a72972d652deac3c38210a7/1517459353602/prioritization+matrix.png</image:loc>
      <image:title>Qapital - Prioritization Matrix of Usability Results</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a7171b4652deacdc86de8da/5a71734a0d9297b058454f3f/1517384538793/graylogo-CNNMoney.png</image:loc>
      <image:title>Qapital</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a7171b4652deacdc86de8da/5a7171b60852295f5a313f18/1517384251275/graylogo-wired.png</image:loc>
      <image:title>Qapital</image:title>
      <image:caption />
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a7171b4652deacdc86de8da/5a7171b50d9297b0584520ab/1517384303866/graylogo-time.png</image:loc>
      <image:title>Qapital</image:title>
      <image:caption />
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a7171b4652deacdc86de8da/5a7171b58165f58f169bc419/1517384237850/graylogo-TC.png</image:loc>
      <image:title>Qapital</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a7171b4652deacdc86de8da/5a7171b5f9619acaaa941d5b/1517384555110/graylogo-google+play.png</image:loc>
      <image:title>Qapital</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a7171b4652deacdc86de8da/5a7171b5e2c483d09625f2c8/1517384269466/graylogo-forbes.png</image:loc>
      <image:title>Qapital</image:title>
      <image:caption />
    </image:image>
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      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a7171b4652deacdc86de8da/5a7171b50d9297b0584520a4/1517384318193/graylogo-fast-company.png</image:loc>
      <image:title>Qapital</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a7171b4652deacdc86de8da/5a7171b58165f58f169bc411/1517384209164/graylogo-bloomberg.png</image:loc>
      <image:title>Qapital</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/5a718014652deacdc86f8870/1517387820485/team-photo.png</image:loc>
      <image:title>Qapital</image:title>
      <image:caption>Team photo in Stockholm, 2017</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/5a729bf8ec212d13b8bc97e8/1517460483647/Research+Tracks-+modified.png</image:loc>
      <image:title>Qapital</image:title>
      <image:caption>Three research tracks, modification of this model: https://goo.gl/h67N65</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/5a71627f9140b79f3b8343ba/1517380288382/logo+-+color.png</image:loc>
      <image:title>Qapital</image:title>
    </image:image>
    <image:image>
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      <image:title>Qapital - Reviewing Flows with Team</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a7295840852294e6a1c4eaa/5a72959e8165f596c6deed3f/1517458889091/wsg+feedback+1.png</image:loc>
      <image:title>Qapital - Usability and Beta Tester Feedback</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a7295840852294e6a1c4eaa/5a72958524a694cb29ee03c9/1517458894425/wsg+tile+feedback.png</image:loc>
      <image:title>Qapital - Usability and Beta Tester Feedback</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/5a729e0ce4966b2c01534692/1517461895506/nps+comparison.png</image:loc>
      <image:title>Qapital</image:title>
      <image:caption>For comparison, click to view source</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.carolyntweedy.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-29</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/5a70471b0d9297dd2e32886e/1517307758975/AMIA_logo.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/5a703bf6419202410e85ee54/1517304851101/gdd+participant.png</image:loc>
      <image:title>About</image:title>
      <image:caption>Participant at a GDD Workshop (image courtesy of Girls Driving for a Difference)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/5a60372bec212d0970eb9c5f/1516255073001/Carolyn+Tweedy.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/5a7043350d9297dd2e321191/1517306720698/Nam-ho+Park+WIAD.png</image:loc>
      <image:title>About</image:title>
      <image:caption>Nam-ho Park speaking at WIAD Seattle in 2016 (photo courtesy of Win Goodbody)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.carolyntweedy.com/backcountry</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-11-27</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/5a616ce7e4966b802cadac4a/1516334577343/Small+Art+of+the+Daypack+Desktop.png</image:loc>
      <image:title>Backcountry</image:title>
      <image:caption>Current state: Product guide in desktop browser</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/5a62dcfd652dea21c622fc79/1516428548147/what+works.png</image:loc>
      <image:title>Backcountry</image:title>
      <image:caption>Current state: Highlights and lowlights</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a62f1ac0d929715075409f7/5a62f1bce2c483fd640eeef4/1516434134017/outside1.png</image:loc>
      <image:title>Backcountry - Outside Magazine Product Guide Competitive Research</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a62f1ac0d929715075409f7/5a62f1bcc830251a708b35e0/1516434139255/outside+2.png</image:loc>
      <image:title>Backcountry - Outside Magazine Product Guide Competitive Research</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a62f1ac0d929715075409f7/5a62f1b19140b7fa0a702179/1516434116591/verge+2.png</image:loc>
      <image:title>Backcountry - The Verge Product Guide Competitive Research</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a62f1ac0d929715075409f7/5a62f1b0f9619ad9da57ad57/1516434110059/verge+1.png</image:loc>
      <image:title>Backcountry - The Verge Product Guide Competitive Research</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a62f1ac0d929715075409f7/5a62f1ad419202749b82d6c2/1516434063328/sports+authority.png</image:loc>
      <image:title>Backcountry - Sports Authority Lookbook Inspiration</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a62f1ac0d929715075409f7/5a62f1ad53450ae813b69afd/1516434076910/herschel.png</image:loc>
      <image:title>Backcountry - Herschel Inspiration</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/5a63d7659140b7fa0a93b7c5/1517296801912/2_FINAL+Product+Guide+grid.png</image:loc>
      <image:title>Backcountry</image:title>
      <image:caption>Recommendations with Gearhead and social integrations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/5a61747d9140b7807f597a04/1516336283631/mobile+product+guides.png</image:loc>
      <image:title>Backcountry</image:title>
      <image:caption>Current state: Product guide in mobile browser</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/5a62e9f30d929715075348d0/1516431880015/backcountry+logo.png</image:loc>
      <image:title>Backcountry</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/5a63d8310d9297150777e97f/1517296793824/4_FINAL+Sleeping+Bag+Quiz-+Q2+final.png</image:loc>
      <image:title>Backcountry</image:title>
      <image:caption>Sleeping Bag Quiz</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/5a62dce48165f52495b759d3/1516428529821/Current+state+mobile.png</image:loc>
      <image:title>Backcountry</image:title>
      <image:caption>Current state Product Guides on Mobile</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a62f39b0852297c4179175e/5a62f3d98165f52495b9a0e8/1516496550803/3.png</image:loc>
      <image:title>Backcountry - Early Wireframe</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a62f39b0852297c4179175e/5a62f3d953450ae813b6c9ad/1516496542044/2.png</image:loc>
      <image:title>Backcountry - Early Wireframe</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a62f39b0852297c4179175e/5a62f3d99140b7fa0a704f1f/1516496536149/1.png</image:loc>
      <image:title>Backcountry - Early Wireframe</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a62f39b0852297c4179175e/5a62f3a8c830251a708b5f6f/1516496533565/7.png</image:loc>
      <image:title>Backcountry - Conceptual Sketches</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a62f39b0852297c4179175e/5a62f3a4652dea21c6253d85/1516496525214/6.png</image:loc>
      <image:title>Backcountry - Conceptual Sketches</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a62f39b0852297c4179175e/5a62f3a4e4966be29423c13c/1516496522785/5.png</image:loc>
      <image:title>Backcountry - Conceptual Sketches</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a62f39b0852297c4179175e/5a62f3a0e4966be29423c0dd/1516496519965/4.png</image:loc>
      <image:title>Backcountry - Conceptual Sketches</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a62f39b0852297c4179175e/5a62f3a00852297c417917c6/1516496528677/3.png</image:loc>
      <image:title>Backcountry - Conceptual Sketches</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a62f39b0852297c4179175e/5a62f39bec212dd04883d571/1516434460573/2.png</image:loc>
      <image:title>Backcountry - Conceptual Sketches</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a62f39b0852297c4179175e/5a62f39be4966be29423c042/1516496514126/1.png</image:loc>
      <image:title>Backcountry - Conceptual Sketches</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/5a63d804ec212dd048a75cf6/1517296786878/3_FINAL+Sleeping+Bag+Quiz-+Q1.png</image:loc>
      <image:title>Backcountry</image:title>
      <image:caption>Sleeping Bag Quiz</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/5a63d6e8e4966be294472a46/1516495363188/iterations.png</image:loc>
      <image:title>Backcountry</image:title>
      <image:caption>Iterations through design ideas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/5a62d412419202749b7f9841/1516426284036/Proto+Persona.png</image:loc>
      <image:title>Backcountry</image:title>
      <image:caption>Proto persona for Backcountry's Product Guides</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/5a63e4050852297c419f0a70/1516495973302/miriam.png</image:loc>
      <image:title>Backcountry</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/5a62d885419202749b80334e/1516427416627/UX+Hierarchy.png</image:loc>
      <image:title>Backcountry</image:title>
      <image:caption>Hierarchy of "UX Needs"</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/5a63d7300d9297150777b788/1517296776180/1_LandingPage.png</image:loc>
      <image:title>Backcountry</image:title>
      <image:caption>Product Guide Landing</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.carolyntweedy.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2021-01-25</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a52d7c70d9297f9a5a9161e/600e6eb6bf04aa2bc2cfd62f/1611560252403/Venmo+Finalcolored.png</image:loc>
      <image:title>Work - Venmo</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a52d7c70d9297f9a5a9161e/600e6eb6a83d995f2c8b4ac7/1611560252400/Seattle+Childrens+Finalcolored.png</image:loc>
      <image:title>Work - Seattle Children's Hospital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a52d7c70d9297f9a5a9161e/600e6eb5dc78bc2a4406d717/1611560252417/REI+Finalcolored.png</image:loc>
      <image:title>Work - REI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a52d7c70d9297f9a5a9161e/600e6eb50210533f9f3a5d2e/1611560252399/Kiwi+Finalcolored.png</image:loc>
      <image:title>Work - Kiwi</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a52d7c70d9297f9a5a9161e/600e6eb5c7b036680610e093/1611558820873/Effective+Finalcolored.png</image:loc>
      <image:title>Work - Effective</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a52d7c70d9297f9a5a9161e/600e6eb47ee73853feda90eb/1611558844464/Backcountry+Final.png</image:loc>
      <image:title>Work - Backcountry.com</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a52d7c70d9297f9a5a9161e/600e6eb49dfc5a5337f43847/1611560252578/Amazon+Finalcolored.png</image:loc>
      <image:title>Work - Amazon</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a52d7c70d9297f9a5a9161e/600e6d8f676fdd7e7a0e4631/1611558777279/Qapital+Final.png</image:loc>
      <image:title>Work - Qapital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a52d7c70d9297f9a5a9161e/600e6b88965cf726ce214a4f/1611558798540/Salesforce.org.png</image:loc>
      <image:title>Work - Salesforce.org</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a52d7c70d9297f9a5a9161e/5a52f8d9e4966ba79a2797d7/1517200680357/Qapital+Final.png</image:loc>
      <image:title>Work</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a52d7c70d9297f9a5a9161e/5a52f01153450aea1734b4ce/1515386273689/Qapital+Copy.png</image:loc>
      <image:title>Work - Qapital</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/5a52d7c70d9297f9a5a9161e/5a52d7db419202e324506f9f/1515378745831/amazon+transparent.png</image:loc>
      <image:title>Work</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>http://www.carolyntweedy.com/salesforceorg</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-01-25</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/600e5fccc85a230cb4ea7cc0/1611554793106/product+adoption.png</image:loc>
      <image:title>Salesforce.org</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/600e63699dfc5a5337f3c70f/1611555718273/fundraising+research.png</image:loc>
      <image:title>Salesforce.org</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/55381cd1e4b08ef39571e670/t/600e47746192842f9fb150b0/1611548594333/SFDO-Logo-2020.png</image:loc>
      <image:title>Salesforce.org</image:title>
    </image:image>
  </url>
</urlset>

