User Survey Sample

User Word Cloud

Affinity Diagram

Persona

Comparative Quadrant

Competitors

Market Analysis

Comparative Feature Analysis

Survey Results: Feature Demand Analysis

Concept Mapping

Survey Results: User-Informed Feature Short List

Heuristic Evaluation: A Competitor's User Flow

User Journey

User Flow

Site Map

Sketches

Venmo's Simple Style Guide

Exploration of Design Treatments

Teamwork

Usability Test Notes